Good VFX is invisible. The audience should feel the impact of the shot, not notice the effect. Our team comes from animation, which means we bring the same eye for motion, weight and timing to effects that we bring to characters.
Integration
The core of most commercial VFX is putting something that isn't there into footage that is. We track the camera, match the lens and lighting, render CG elements with the plate's own HDRI, and composite with matched grain, depth and motion blur. The test we hold ourselves to: could a viewer tell which parts were shot?
Simulation and effects
- Fluids and liquids — pours, splashes, product-in-liquid shots for F&B and beauty.
- Smoke, fire and atmosphere — from a candle flicker to an industrial furnace.
- Cloth and soft-body — fabrics, packaging, inflatables.
- Destruction and rigid-body — shatter, crumble, exploded-view product reveals.
- Particles and procedural — dust, sparks, data visualisation, abstract brand motion.
Clean-up and finishing
Not glamorous, always necessary: rotoscoping, wire and rig removal, screen replacements, logo swaps, set extension and continuity fixes. We build this work into the schedule up front, so it never becomes the thing that delays a delivery.
