The challenge
The brand was launching a new hero SKU with a campaign that spanned marketplace listings, its own store, paid social and in-store screens. Each channel needed different angles, crops and durations. A traditional shoot would have meant multiple days of photography and video, with the risk that a late packaging tweak would make everything obsolete. And the packaging did change — twice — during the six weeks.
Our approach
We modelled the product from the dielines and a single physical sample, matching the bottle's glass thickness, the pump mechanism and the label print finish. Because the label was a texture rather than a printed object, both late artwork revisions were a ten-minute swap, not a reshoot.
The hero film was built around one idea: the product breaking apart into its ingredients and re-forming. That sequence used rigid-body and fluid simulation — the "exploded view" — and became the campaign's signature shot. Everything else was lit in a single studio setup and rendered in every crop the media plan called for.
- Modelling & texturing — photoreal bottle, pump and label from dielines; liquid and ingredient assets.
- VFX — ingredient explosion and re-form; liquid pour and droplet simulations.
- Lighting & comp — a studio product look with a dark, premium variant for the film.
- 3D animation — camera choreography, spins and bumper edits.
The outcome
One 3D scene produced the entire launch asset set: the hero film for social and in-store, twenty-four spins and stills for the product page and marketplaces, and nine bumper ads. When the second SKU in the range launched, the same scene was re-dressed and delivered in under two weeks.
